Amazon Just Happens to Hold Book Sale During Independent Bookstore Day

April 26 marks Independent Bookstore Day, celebrating its 12th year as local shops across the country come together to honor bookstores while Amazon continues its annual book sale on the same day. Despite shifting dates this year to avoid clashing with international partners, Amazon’s efforts to undermine indie stores have sparked fierce backlash from shop owners, who view the company as "cynical" and "manipulative." Still, locals remain loyal to their local bookstores for a unique shopping experience that Amazon can’t replicate.