Nike comes back to Amazon following a six year absence

Nike is returning to Amazon after two years away due to counterfeit goods and unlicensed sellers, though CEO Elliott Hill emphasized the company’s focus on wholesale instead of direct sales. The sneaker company plans to resell products directly on Amazon soon, but it will likely raise prices across its lineup—adult clothing and shoes could see a $2-$10 increase as part of ongoing efforts to combat tariffs imposed by President Trump.