Blockbusters, indie creators and social platforms reshape gaming in 2025 | Deloitte

The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Increasingly, video entertainment is being shaped by a few leading subscription video on-demand (SVOD) services, social video platforms, and hyperscale technology companies. Leading social video platforms have scale advantages in reach, audience size, technology, and capitalization. Social platforms may become a larger destination for media and entertainment, not just social media. In 2025, social platforms will likely get bigger, while extending more generative AI capabilities tocreators and advertisers.