Crypto Founder Jeffy Yu Faked His Own Death on a Live Stream
gizmodo.comPublished: 5/10/2025
Summary
Jeffy Yu, the founder of cryptocurrency token Zerebro, staged a fake death on live stream to avoid the crypto space and cash in on attention from others. He later released a memecoin project tied to his "death," which surged in value as buyers jumped in. However, inconsistencies like ads for the memecoin and transactions between his tokens led to suspicions. By Wednesday, Yu confessed to being doxxed and moving out of his parents' house, claiming he needed to relocate due to attention seeking.