Here’s Why PS5 Console Rentals Are Booming in Japan

The surge in PS5 rentals in Japan highlights a shift toward cost-effective alternatives as console prices rise. Starting in February 2024, GEO Corporation introduced affordable weekly rental rates of 980 yen ($7) and 1780 yen ($12.50), along with a game-changer: one-week and two-week plans priced at 500 yen per additional day. This strategy capitalizes on the latest "Monster Hunter Wilds" and taps into the demand for trying out PS5s without high costs, leveraging GEO's expertise to undercut competitors while offering a seamless rental experience.